How Competitive Intelligence can learn from Soviet era cold war exercises. Routine policies and procedures are essential in business. Practice makes perfect, and it is safe that everyone knows what everyone else is doing. The rigidity of the secure pattern. This article has the rather unusual title of how Competitive Intelligence can learn from Soviet era cold war exercises. But routine…

Why Looking back at your Competitive Intelligence performance is important The article explains why Looking back at your Competitive Intelligence performance is important. The new year is here, and you are probably thinking about 2022 planning. Many things happened in 2021. Businesses stalled in many sectors have started to grow again after all the problems. Some haven’t yet, and others…

How to look at your competitors using Competitive Intelligence How to look at your competitors is a quick list of things you can do to start thinking about them. To develop your competitive advantage in your market. And of course, it has to be a list of eight. 1. What do they do differently? Look at your competitors and define what they do differently to…

What Were the best Competitive Intelligence related books in 2021 This article asks what were the best Competitive Intelligence related books in 2021. We have compiled our list in no order but feel that each of these books bring new ways of thinking. Or have developed established systems in one industry and given them new life. 1. Creative Acts for Curious People By Sarah Stein Greenberg …

What’s Your Competitive Advantage that will help beat your competitors? This article asks the following question. What’s Your Competitive Advantage that will help beat your competitors? Understanding competitive advantage is one of the most powerful things you should know. As the more certain about competitive advantage, the more confident your decision making. And then act positively. The first place to…

This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong information. This is especially the case after researching the subject using Competitive Intelligence. Flawed thinking when making…

This article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out. Who are your competitors? Several types of competitors should be on your radar: Direct competitors The businesses that first…

How Competitive Intelligence improves the quality of sales calls Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line in so many ways, including improving your sales ratios. Not a great start to the sales process We have all heard…

This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, Prioritising Interestingly, traffic analysis is an excellent tool to…