4 parts of the Competitive Intelligence time machine?

  • Hindsight
  • Insight
  • Foresight
  • Oversight


  • Identify mistakes and avoid them in the future
  • Create sustainable strategies based on facts
  • Know who and what you are dealing with
  • Understand your customers’ needs
  • Understand your competitors’ motivations

Now take advantage of what you have learned

2. Insight — What’s happening now, and how is it going to affect you?

  • What is your market share, and how to increase it
  • New operations, systems and technologies you could utilise
  • Key players in your industry that could advantage your business
  • Views, attitude and opinion that affect your opinion in your industry

What do you need to know?

Insight on who and what is your competition?

Where are your competitors weak?

How deep does it go?

Foresight — What’s going to happen next? How can you create growth and increase business profits?

  • Create growth and increase your revenues with Foresight
  • Develop and secure your business by recognising new opportunities
  • Identify threats from competitors and changes in the market
  • Forecasting market shifts and trends ahead of your competition with Foresight
  • Differentiate your business and future proof your model

Play to your strengths with Foresight

How are you protecting your future?

How is your marketing evolving?

What unique space can your business occupy?

How are your customers changing

4. Oversight — How are we going to act on, resolve and manage the results?

  • Combine everything you find from Hindsight, Insight and Foresight
  • Create a cohesive operating action plan
  • To make sure you never get caught short
  • Be always ready to pounce on opportunities with Oversight

What are you going to do about it?

Make it happen

  • Competition
  • Technology
  • Reputation
  • Business strategy and product development
  • Pricing and distribution
  • Sales, business development
  • Marketing and communications
  • Reputation and risk management

Make the right decisions

The 4 parts of the Competitive Intelligence time machine

About Octopus Intelligence

  • Competitive Strategy
  • Competitive Intelligence
  • Corporate Investigations



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Octopus Competitive Intelligence consulting agency

Octopus Competitive Intelligence consulting agency

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy