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Octopus Competitive Intelligence consulting agency
Octopus Competitive Intelligence consulting agency

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3 days ago

Mastering Competitive Benchmarking: A Comprehensive Guide For Success

Mastering Competitive Benchmarking: A Comprehensive Guide For Success Here’s the comprehensive step-by-step guide for benchmarking competitors. You’re not likely to conduct a competitor benchmarking exercise this deeply. But it may give some guidance and food for thought. Its competitor insight unveiled. A Comprehensive Step-By-Step Guide For Benchmarking Competitors Incorporate some of these steps into your competitor benchmarking process. So you’ll better understand their strategies, capabilities…

10 min read

Mastering Competitive Benchmarking: A Comprehensive Guide For Success
Mastering Competitive Benchmarking: A Comprehensive Guide For Success

10 min read


Sep 15

Seven Strategies For Overcoming Market Leader Advantages

In the realm of business, market leaders often enjoy a multitude of advantages. They command brand recognition and customer loyalty. And economies of scale and resources that set them apart from their competitors. Challenging these established giants might seem like an impossible task. Still, with strategic ingenuity and a willingness…

19 min read

Seven Strategies For Overcoming Market Leader Advantages
Seven Strategies For Overcoming Market Leader Advantages

19 min read


Sep 13

Analysing Your Competition To Gain The Competitive Edge

In warfare and business, no strategy survives first contact with the adversary. Your business strategy, like a military battlespace, must adapt to the realities of the marketplace. Business is often likened to war. It’s a continuous battle to conquer the market, win customers, and secure sales. Just as you aim…

3 min read

Analysing Your Competition To Gain The Competitive Edge
Analysing Your Competition To Gain The Competitive Edge

3 min read


Sep 3

How To Conduct A Basic Market Share Analysis

Here’s a simple list if you wish to conduct a basic market share analysis. 1. Clearly define the market or industry segment you want to analyse. Create questions, then redefine questions again to cover the scope, geography, product etc. 2. Collect data on total market size and sales from industry…

2 min read

2 min read


Sep 1

Gaming-Changing Innovation: Strategies For Overcoming Market Leader Advantages Part 1

Gaming-Changing Innovation: Strategies For Overcoming Market Leader Advantages Part 1 In the realm of business, market leaders often enjoy a multitude of advantages. They command brand recognition and customer loyalty. And economies of scale and resources that set them apart from their competitors. Challenging these established giants might seem like an impossible task. Still, with strategic ingenuity and a willingness…

5 min read

Gaming-Changing Innovation: Strategies For Overcoming Market Leader Advantages Part 1
Gaming-Changing Innovation: Strategies For Overcoming Market Leader Advantages Part 1

5 min read


Aug 30

Common competitive intelligence mistakes: Poor Strategy

Bad business strategy exhibits several common characteristics that can hinder a company’s growth and success. Here are some signs of a poor strategy: Lack of clear or undefined direction usually leads to confusion & poor decision-making. Ignoring market analysis encourages making important decisions based on assumptions & past experiences. Neglecting…

2 min read

Common competitive intelligence mistakes: Poor Strategy
Common competitive intelligence mistakes: Poor Strategy

2 min read


Aug 29

How To See Better With Strategic Intelligence And Over-The-Horizon Insights

How To See Better With Strategic Intelligence And Over-The-Horizon Insights Businesses must recognise the need for strategic intelligence beyond simply analysing present events. There has to be an emphasis on over-the-horizon insights as organisations strive to gain a competitive edge. So they can anticipate emerging risks and seize untapped opportunities. This approach involves peering into the future. Harnessing innovative technologies…

4 min read

How To See Better With Strategic Intelligence And Over-The-Horizon Insights
How To See Better With Strategic Intelligence And Over-The-Horizon Insights

4 min read


Jul 27

Effective Competitor Benchmarking

Effective Competitor Benchmarking Determine what aspects you want to compare with your competitors: pricing, product features, marketing strategies, customer service, market share etc. Agree on relevant KPIs. Identify primary direct, indirect and pesky disruptor competitors. Don’t go for the obvious every time. Gather information from diverse sources. From websites, reports, social media, reviews…

2 min read

Effective Competitor Benchmarking
Effective Competitor Benchmarking

2 min read


Jul 25

How To Preserve Critical Thinking With New Technologies And Mass Media Hysteria

We are in an era where technology reigns supreme. Our ability to think critically and engage in challenging thought processes may be slipping away. Increasing reliance on technology in our lives means we must keep our thinking in check. It’s essential to reflect on the potential consequences of this dependency…

3 min read

How To Preserve Critical Thinking With New Technologies And Mass Media Hysteria
How To Preserve Critical Thinking With New Technologies And Mass Media Hysteria

3 min read


Jul 15

What Is Sustained Competitive Advantage In Business Strategy?

What is Sustained Competitive Advantage in Business Strategy? | By Octopus Competitive Intelligence What's Sustained Competitive Advantage in Business Strategy by Octopus competitive intelligence companies market…www.octopusintelligence.com What Is Sustained Competitive Advantage In Business Strategy? In today’s highly competitive market, businesses constantly strive to outperform their rivals. One key concept that has become a cornerstone in strategic planning is the idea of a “sustained competitive advantage”. The term may sound complex, but it simply refers to a company’s ability to maintain an upper hand over…

4 min read

What Is Sustained Competitive Advantage In Business Strategy?
What Is Sustained Competitive Advantage In Business Strategy?

4 min read

Octopus Competitive Intelligence consulting agency

Octopus Competitive Intelligence consulting agency

5.8K Followers

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy

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