In the realm of business, market leaders often enjoy a multitude of advantages. They command brand recognition and customer loyalty. And economies of scale and resources that set them apart from their competitors. Challenging these established giants might seem like an impossible task. Still, with strategic ingenuity and a willingness…

In warfare and business, no strategy survives first contact with the adversary. Your business strategy, like a military battlespace, must adapt to the realities of the marketplace. Business is often likened to war. It’s a continuous battle to conquer the market, win customers, and secure sales. Just as you aim…

Here’s a simple list if you wish to conduct a basic market share analysis. 1. Clearly define the market or industry segment you want to analyse. Create questions, then redefine questions again to cover the scope, geography, product etc. 2. Collect data on total market size and sales from industry…

Gaming-Changing Innovation: Strategies For Overcoming Market Leader Advantages Part 1 In the realm of business, market leaders often enjoy a multitude of advantages. They command brand recognition and customer loyalty. And economies of scale and resources that set them apart from their competitors. Challenging these established giants might seem like an impossible task. Still, with strategic ingenuity and a willingness…

Bad business strategy exhibits several common characteristics that can hinder a company’s growth and success. Here are some signs of a poor strategy: Lack of clear or undefined direction usually leads to confusion & poor decision-making. Ignoring market analysis encourages making important decisions based on assumptions & past experiences. Neglecting…

How To See Better With Strategic Intelligence And Over-The-Horizon Insights Businesses must recognise the need for strategic intelligence beyond simply analysing present events. There has to be an emphasis on over-the-horizon insights as organisations strive to gain a competitive edge. So they can anticipate emerging risks and seize untapped opportunities. This approach involves peering into the future. Harnessing innovative technologies…

Effective Competitor Benchmarking Determine what aspects you want to compare with your competitors: pricing, product features, marketing strategies, customer service, market share etc. Agree on relevant KPIs. Identify primary direct, indirect and pesky disruptor competitors. Don’t go for the obvious every time. Gather information from diverse sources. From websites, reports, social media, reviews…

We are in an era where technology reigns supreme. Our ability to think critically and engage in challenging thought processes may be slipping away. Increasing reliance on technology in our lives means we must keep our thinking in check. It’s essential to reflect on the potential consequences of this dependency…

What is Sustained Competitive Advantage in Business Strategy? | By Octopus Competitive Intelligence What's Sustained Competitive Advantage in Business Strategy by Octopus competitive intelligence companies market…www.octopusintelligence.com What Is Sustained Competitive Advantage In Business Strategy? In today’s highly competitive market, businesses constantly strive to outperform their rivals. One key concept that has become a cornerstone in strategic planning is the idea of a “sustained competitive advantage”. The term may sound complex, but it simply refers to a company’s ability to maintain an upper hand over…