Octopus Competitive Intelligence consulting agencySimplifying Competitive Intelligence For Effective Market Insights Without The ComplexityWeekly Winning Strategies3 min read·3 days ago----
Octopus Competitive Intelligence consulting agencyWeekly Winning Strategies: Benchmarking Is An Important Competitive Intelligence Tool To Really…We all know benchmarking is an important competitive intelligence tool. In theory, it empowers us to learn from industry best practices and…3 min read·May 12, 2024----
Octopus Competitive Intelligence consulting agencyUnlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive EdgeCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.2 min read·May 4, 2024----
Octopus Competitive Intelligence consulting agencyWeekly Winning Strategies: Competitor Analysis Projects Should Never Be A One-OffThis week’s insight. Never underestimate the frequency of engagement needed in competitor and market analysis. Competitor Analysis Projects…2 min read·Apr 27, 2024----
Octopus Competitive Intelligence consulting agencyMarket positioning and competitive intelligence to differentiate your brand in subtle waysIn the game of market positioning, we must recognise the power of competitive intelligence. It’s more than just gathering data; it’s about…4 min read·Apr 25, 2024----
Octopus Competitive Intelligence consulting agencyWeekly Winning Strategies: Simplifying Competitor Analysis With Occam’s Razor: A Strategic ApproachClarity can be the difference between success and failure in marketing strategy. Occam’s Razor provides a surprisingly effective framework…2 min read·Apr 20, 2024----
Octopus Competitive Intelligence consulting agencyHow to Identify Competitors if you’re a Solopreneur or AppleYour business may be a unique reflection of your passions and skills. However, knowing who you’re up against is crucial in the bustling…3 min read·Mar 16, 2024----
Octopus Competitive Intelligence consulting agencyOutdated Battle Cards Are Frighteningly All Some Experience Competitive IntelligenceThe allure of battlecards is like a siren’s song. This tool will give you everything you need about your competitors and markets and how to…4 min read·Feb 10, 2024----
Octopus Competitive Intelligence consulting agencyAnalysing Your Competitors’ Pricing Strategies In Eight PointsAnalysing your competitors’ pricing strategies is important to understand your market position. And then shape your pricing approach. Here…2 min read·Feb 4, 2024----
Octopus Competitive Intelligence consulting agencyQuantum Technology Insights And The Global Race For Quantum SupremacyWe’re told we are on the cusp of a quantum revolution, a technological leap that promises to redefine the boundaries of what’s possible…7 min read·Dec 10, 2023----