Is Competitive Intelligence without Key Assumption Analysis just lots of words?
We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent analysis of the information you find is the cherry on the cake. …
What’s meant by Competitive Intelligence and how to apply it to our business
As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. Especially within major corporations and increasingly middle-market players. And even those who achieved investment 3 to…
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are the strategic changes. The ones that will blow your boat out of the water. Changes that…
Does Competitive Intelligence help you during a crisis?
We all know the clear and obvious benefits of knowing the answer, but does Competitive Intelligence help you during a crisis? However big or small, during a crisis, there is always some confusion. It can be down to too much or too little information flying around. …
Competitive Intelligence Research and urgent last-minute enquiries
The subject of this article is Competitive Intelligence Research and urgent last-minute enquiries. We occasionally get enquiries from middle managers asking for a market analysis report. These types of requests tend to follow the same pattern. Before the new company financial year. Short notice, impossible time frames and minimal budget.
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Why Competitive Intelligence and Data Analytics are different but work well together
Here we discuss why Competitive Intelligence and data analytics are different but work well together. Both Competitive Intelligence and data analytics are used to find answers to questions. And Competitive Intelligence can include data analytics as a tool to find great certainty.
What Is Data Analytics?
According to Investopedia, Data analytics is the science…
How to think within Competitive Intelligence using pencil and paper
This article is called how to think within Competitive Intelligence using pencil and paper. Competitive Intelligence thinking can bring some brilliant ideas and ways forward. But how do you move from idea to getting started? Our minds are packed with some fantastic ideas, but these ideas stay where they are…
No time to die but which one of your competitors is going to kill you off?
We are getting ready for the much-delayed release of James Bond’s latest adventure in “No Time To Die”. It has got us thinking about how some companies focus on one or two competitors and forget about the rest. We called this article no time to die but which one of…
How a Fintech reduced customer churn using Competitive Intelligence. A case study
Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients using our insight to create more business and better business. What did they know, what did they want to know? What did they learn, and what would you do in a…
How to beat your competitors by creating a winning Competitive Advantage
In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition.
1. Understand Your Core Expertise
Finding out what your business does is not as straightforward as it sounds. Yes, you may sell widgets, but is that what your…
