Competitive intelligence does not mean beating yourself up over your competitors. Something cropped up over the weekend after an email exchange with a client. It’s a concept we’ve been thinking a lot about for a while. Businesses get into trouble and stress everywhere. Usually, as a result of unreasonable customer demands*. Or competitors making it hard for them and forcing them…

Why competitive intelligence is not for copying your competitors. You know competitive intelligence is not for copying your competitors. Your dangerous competitors are good at what they do because they focus on their products. And what’s missing in their market and what customers want. The idea for this article came from wandering around ASDA. Following the better half around…

How competitor analysis makes you appear to be a mind reader? Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading competitors. Basic competitor research isn’t enough to keep tabs on your competitors’ every move. Usually, the competitor…

PRESS RELEASE: Academy of Competitive Intelligence announces a partnership with Octopus Intelligence 27th July 2022: NEW YORK, United States, LONDON, United Kingdom World-renowned Academy of Competitive Intelligence (ACI) announces a partnership with UK-based Competitive Intelligence agency, Octopus Intelligence. “Over the past two decades,” says Dr. Ben Gilad, the Academy of Competitive Intelligence’s founder and CEO, “we have trained hundreds of competitive intelligence managers across Europe. We found out they are highly intelligent and strategic minded but have not…

Competitive Intelligence actions to create positive outcomes Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same market, finding ways to stand out from the crowd. This…

Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive Intelligence is powerful and needed for your competitive advantage. Making informed decisions is hard if you don’t truly understand your business environment. Every experienced marketer has heard of Competitive Intelligence, but Less knows its real power. …

Before Competitive Intelligence its best to Take a look at yourself Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at yourself. Situation What does your organisation do? Not such an obvious question. What products or…

Why investors should use Competitive Intelligence to create better returns? We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns? Browsing social media and LinkedIn is often frustrating. Witnessing investors promoting how much return they made from recent investment journeys. An investor reflecting openly about the…

Find out about your competitors to differentiate and win It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win. Competition comes from everywhere. Direct competitors are easier to isolate because they offer the same product as you. There are your indirect competitors…