Competitive Analysis to find out who your competitors are

This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and indirect competition you face and how you can stand out. Ongoing analysis is also worthwhile. To keep up with changes and any improvements they make. As well as how those changes and modifications might impact your business.

What are you trying to find out

Knowing who your competitors are, what they do and finding their price list is just the very start of Competitive Analysis…


How to conduct Competitive Analysis to protect your Competitive Advantage

Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article suggests ways to tackle threats to your Competitive Advantage from disruptors. We ask how to conduct Competitive Analysis to protect your Competitive Advantage.

Disruptors who can damage your business are those who can attack your Competitive Advantage. Your Competitive Advantage. Your core asset is also your greatest vulnerability. So, do you know your advantage in the market? You don’t need to track every new development and…


This article is called Competitive Intelligence creates more certainty that you have the right answer.

Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the single street light. And it’s the only light working in the street. But some objects are much harder to see. And other things cant be seen at all. These facts are something you can be 100% certain about. You know you don’t know.

Think about the next and future…


Why product competitive analysis is essential for all stakeholders

This article explains why product competitive analysis is essential for all stakeholders. We get it. You’re a Product Manager working in a crowded market sector. And you are busy enough working on your day job. Keeping your customers happy and making sure the cash keeps coming in. But it’s essential to understand your competitive advantage offerings over your rivals.

You need to understand your competitors. Have a grasp of their product strategies, features and benefits. The best way to collect helpful information is by conducting Product competitive analysis.

Product Competitive Analysis evaluates competitor offerings. Isolating your and their strengths, weaknesses…


How to do Competitor Research Analysis by Octopus Competitive Intelligence

In this article called how to do Competitor Research Analysis by Octopus Competitive Intelligence, we will help see why finding out what competitors are doing is an important exercise. And what sort of threat they present to your success is really important to know.

Competitor Research isn’t the be-all and end-all to your success. But if you had to make a list of the top ten how to make your company a success, it is right up there in the top three.

What I am trying to say is that Competitor Research is essential but don’t obsess with it. Never…


Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? This Competitor Analysis case study shows how we increased certainty for a brand. And it explains how easy it is to take competitors for granted.

We hope that is Competitor Analysis case study shows that our client acknowledged that they were uncertain about their competitor. …


How Competitor Intelligence increased sales for a Facilities Management company

Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? This case study is called How Competitor Intelligence increased sales for a Facilities Management company. And it explains how easy it is to take your clients for granted.

You know how you have been in the industry for decades

You know how you have been in the industry for decades and decades. You are so established within…


Competitive Intelligence and lessons from the military gets things done

We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone else.

So, when you reach for a new ammo magazine, you are not picking out a hairspray can. Or, if there is an injured soldier, you know where their first aid kit is. So, you use their first aid kit, not yours, as you may need yours later.

Motivation to get it right

During basic training, soldiers are encouraged and motivated by regular team assessments. So…


How to Compete with my Competitors Using Competitive Intelligence Thinking

In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Knowing who your competitors are is vitally important. And knowing how to compete and beat them is critical. Why? Because given a chance, they would take all the decent business you have and leave you and your team in the gutter.

Do you really know who you are competing with?

You may think you know who your competitors are, but a more detailed research exercise may reveal who they really are. Do you know how many competitors are looking at your target customers? How are they approaching them, delivering their offering…


This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more can be found about them here.

1. In your view, what’s Competitive Intelligence?

Legal and ethical collection of data and information that is analysed to provide insights. This analysis enables decision-makers to make business decisions through anticipating competitive behaviour and better understanding the competitive marketplace

2. In your view, what’s the true benefit of CI?

  • Provides insight and actionable intelligence
  • Provides alerts and warnings of developments that will directly impact business
  • Helps decision-makers understand the environment, competitors, customer needs and wants
  • Assists in the development of strategy

3. How would you advise a company with no experience in Competitive Intelligence to get started?

Identify a…

Octopus Intelligence

We help you beat your competitors, increase revenue, protect equity investments, reduce uncertainty and risk with Competitive Intelligence & Due Diligence

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