Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive Intelligence is powerful and needed for your competitive advantage. Making informed decisions is hard if you don’t truly understand your business environment. Every experienced marketer has heard of Competitive Intelligence, but Less knows its real power. …

Before Competitive Intelligence its best to Take a look at yourself Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at yourself. Situation What does your organisation do? Not such an obvious question. What products or…

Why investors should use Competitive Intelligence to create better returns? We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns? Browsing social media and LinkedIn is often frustrating. Witnessing investors promoting how much return they made from recent investment journeys. An investor reflecting openly about the…

Find out about your competitors to differentiate and win It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win. Competition comes from everywhere. Direct competitors are easier to isolate because they offer the same product as you. There are your indirect competitors…

What if questions in Competitive Intelligence offers the answer? In business, it’s important to be proactive in your thinking. This can mitigate the impact of what-ifs. Helping you find answers for your competitive advantage. We ask in this article what-if questions in Competitive Intelligence offers the answer? But you’ve been in your industry for years. And you know what…

Is Competitive Intelligence better than market research? No, they are just different. Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is Competitive Intelligence better than market research? No, they are just different. In contrast, Market Research is predominantly about what’s happening now. And what…

Why investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from their latest investment. Or, this is great, and more of it, please. What about the mistakes? But you never…

Competitive analysis is essential for any business so take time to research Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to them. Or may even be things you could adapt yourself and improve your…

n this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal amount of…