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This article asks how to do Competitor Analysis well. We offer guidance to Competitor analysis. Based on our experience of undertaking hundreds of them. At the end of the exercise, the question we usually get asked is usually the same. “How did you find all that out?”

You are walking down any English high street. You look at the shop fronts. If you take in the retailers’ names, you will struggle to determine where in the country you are. Same old shops, selling the same old stuff. If you find a high street with local shops and unique boutiques and cafes and bars, they tend to stick out. In Pre Covid London it seems there was a competition taking place. Between Costa, Leon, Pret and others. …


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