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Octopus Competitive Intelligence consulting agency
Octopus Competitive Intelligence consulting agency

5.8K Followers

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1 day ago

A Competitive Edge In The Market

Understanding your competitors is crucial when looking at your sales planning process. Investing time in researching them will allow you to reduce surprises in your sales planning. Have you been in business for a while and been doing well, with lots of sales and satisfied customers? …

4 min read

A Competitive Edge In The Market
A Competitive Edge In The Market

4 min read


2 days ago

Why Are The Effects Of Disruption So Tricky To Spot?

Disruption is often hard to see until it is too late. And there are many examples of this. Consider the demise of Encyclopaedia Britannica, Kodak, Woolworths, ToysRus and Borders books. Or the growth of Airbnb as a competitor to hotels, the iPhone, and their iTunes to replace compact discs? All…

5 min read

Why Are The Effects Of Disruption So Tricky To Spot?
Why Are The Effects Of Disruption So Tricky To Spot?

5 min read


3 days ago

Why Context Is Critical In Competitive Intelligence Analysis Of Innovation

A novelty product can be tomorrow’s disruptor, especially if ignored in its context. You will have heard the story about the demise of Kodak. This article asks why context is critical in competitive intelligence analysis of innovation. The story goes that Kodak was crazy for ignoring digital photography. Yeah, we…

4 min read

Why Context Is Critical In Competitive Intelligence Analysis Of Innovation
Why Context Is Critical In Competitive Intelligence Analysis Of Innovation

4 min read


May 22

Case Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic Edge

Case Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic Edge There’s an abundance of too much historical competitor data and assumptions in business, and this, combined with little insight into their competitors’ future actions, is dangerous. The power of competitor analysis is to acquire valuable insights to enhance competitive advantage. …

5 min read

Case Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic Edge
Case Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic Edge

5 min read


May 21

Are We Doing Competitive Intelligence Or VUCA Or BANI?

“Nothing New Under The Sun” Ecclesiastes 9:1 The first gladiatorial games recorded in Rome took place in 264 BC when the sons of Decimus Junius Brutus organized an event for their recently deceased father. Today, we have a modern version: Consultants playing in front of management. While not as entertaining…

5 min read

Are We Doing Competitive Intelligence Or VUCA Or BANI?
Are We Doing Competitive Intelligence Or VUCA Or BANI?

5 min read


May 18

How To Develop World-Class Value Propositions With Competitive Intelligence

Anyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in creating value propositions for various customer segments over the…

4 min read

How To Develop World-Class Value Propositions With Competitive Intelligence
How To Develop World-Class Value Propositions With Competitive Intelligence

4 min read


May 16

What Are Competitors Doing Well?

What Are Competitors Doing Well? In the cutthroat business world, rivalry makes it easy to become consumed. Constantly analysing and critiquing your competitors’ every move. We tirelessly search for their flaws, hoping to capitalise on their mistakes. But what are competitors doing well? We spent weeks and countless waste management hours convincing ourselves we were…

3 min read

What Are Competitors Doing Well?
What Are Competitors Doing Well?

3 min read


May 12

Master The Art Of Competitive Positioning: Gain An Edge In Today’s Crowded Markets

You must have a solid competitive positioning strategy in today’s crowded, competitive markets. The art of competitive positioning involves the following: Identifying your company’s unique value proposition Mapping your competitive landscape All done to gain a deep understanding of your competitors and their offerings. …

6 min read

Master The Art Of Competitive Positioning: Gain An Edge In Today’s Crowded Markets
Master The Art Of Competitive Positioning: Gain An Edge In Today’s Crowded Markets

6 min read


May 11

Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It Ethically

Competitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence. This article is called Unleashing the…

3 min read

Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It Ethically
Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It Ethically

3 min read


May 10

How To Take Your Competitor Analysis To The Next Level

How To Take Your Competitor Analysis To The Next Level Competitor analysis is essential to any business plan, be it a startup, an established business or a global brand. …

3 min read

How To Take Your Competitor Analysis To The Next Level
How To Take Your Competitor Analysis To The Next Level

3 min read

Octopus Competitive Intelligence consulting agency

Octopus Competitive Intelligence consulting agency

5.8K Followers

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy

Following
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