Octopus Competitive Intelligence Solutions – Medium

Octopus Competitive Intelligence Solutions

The data trap: When more isn’t better. It’s just noisier: Weekly Winning Strategies

Every so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics…

3d ago

The data trap: When more isn’t better. It’s just noisier: Weekly Winning Strategies

3d ago

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Apr 11

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Apr 11

Customer Experience as a Competitive Intelligence Goldmine

I recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive…

Apr 4

Customer Experience as a Competitive Intelligence Goldmine

Apr 4

Outsmarting Competitors with Strategic Intel: The Power of Better Choices

Whether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and…

Mar 28

Outsmarting Competitors with Strategic Intel: The Power of Better Choices

Mar 28

Why Your Cheaper Pricing Won’t Win the Market

Why Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies

Mar 23

Why Your Cheaper Pricing Won’t Win the Market

Mar 23

The Competitive Intelligence Optimisation Trap

The Competitive Intelligence Optimisation Trap: Weekly Winning Strategies

Mar 15

The Competitive Intelligence Optimisation Trap

Mar 15

Weak Signals: The Hidden Goldmine of Competitive Intelligence

Many are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front…

Mar 8

Weak Signals: The Hidden Goldmine of Competitive Intelligence

Mar 8

Turning Setbacks into Strategy by using Competitive Intelligence and Creative Thinking

Failure isn’t just an occasional mistake that others make. — it’s inevitable. You make assumptions, take a risk, and suddenly realise you…

Feb 28

Turning Setbacks into Strategy by using Competitive Intelligence and Creative Thinking

Feb 28

Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy

Minimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a…

Feb 21

Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy

Feb 21

Why Your First Answer Is Probably Wrong — And How to Get It Right: Weekly Winning Strategies

How often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the…

Feb 14

Why Your First Answer Is Probably Wrong — And How to Get It Right: Weekly Winning Strategies

Feb 14

Octopus Competitive Intelligence Solutions

Octopus Competitive Intelligence Solutions

The global people-powered competitive intelligence agency. We find the answers to beat your competitors.

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