Why Competitive Intelligence projects can leave a bad taste in your mouth — Why Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your mouth. We are not blowing our trumpet at all, but we are consistently…

Why Competitor Analysis in SaaS tech is essential for competitive advantage? — Why Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS industry. Here we ask why Competitor Analysis in SaaS tech is essential for competitive advantage.

How to use Competitive Intelligence to uncover your competitors’ strategies — How to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their patterns and behaviours, you can create a competitive advantage. This article suggests how to…

Researching your competitors is more successful when you actually look — Researching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you actually look. It may sound flippant, but many don’t or leave it to a platform —…

Starting a Competitive Intelligence Project — Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to or cannot afford to spend the money on this type of research. But, as we…

How to spy on your competitors and stay ahead of the competitive advantage game? — How to spy on your competitors and stay ahead of the competitive advantage game? There are many ways to gather information about your competitors and customers. These can include interviews, surveys, focus groups, and market research. By understanding what your competitors and customers are doing, you can create strategies to stay ahead of the curve and improve your business. This article asks how to…

What Competitive Intelligence professionals can take from watching Killing Eve? — What Competitive Intelligence professionals can take from watching Killing Eve? We are fans of Killing Eve. Right from episode one, it oozes humour mixed with vicious psychopathic killing. It’s not every day you’ll see the following headline. What Competitive Intelligence professionals can take from watching Killing Eve? Headlines usually are about how battle cards or access to a portal will…

List of Competitive Intelligence benefits for you to consider Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider. Competitive Intelligence is all about collecting the correct amount of information to analyse. Then make informed long term business decisions. Allowing you to: Make…

Why is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple as that, eh? But they could still potentially cause harm to your business. It’s difficult to isolate these disruptors and indirect competitors…