Octopus Competitive Intelligence Solutions – Medium

Octopus Competitive Intelligence Solutions

How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception

If you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However…

2d ago

How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception

2d ago

The Right Competitive Intelligence Questions: Weekly Winning Strategies

The Right Competitive Intelligence Questions: Weekly Winning Strategies

May 9

The Right Competitive Intelligence Questions: Weekly Winning Strategies

May 9

The xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning…

Let’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context.

May 2

The xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning…

May 2

Competitive intelligence product perception and their Better Product

You’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in…

Apr 25

Competitive intelligence product perception and their Better Product

Apr 25

Case Study: B2B Mystery Shopping Software Case Study: HR Payroll

Case Study: B2B Mystery Shopping Software Case Study: HR & Payroll Insights

Apr 25

Case Study: B2B Mystery Shopping Software Case Study: HR Payroll

Apr 25

The data trap: When more isn’t better. It’s just noisier: Weekly Winning Strategies

Every so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics…

Apr 21

The data trap: When more isn’t better. It’s just noisier: Weekly Winning Strategies

Apr 21

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Apr 11

Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies

Apr 11

Customer Experience as a Competitive Intelligence Goldmine

I recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive…

Apr 4

Customer Experience as a Competitive Intelligence Goldmine

Apr 4

Outsmarting Competitors with Strategic Intel: The Power of Better Choices

Whether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and…

Mar 28

Outsmarting Competitors with Strategic Intel: The Power of Better Choices

Mar 28

Why Your Cheaper Pricing Won’t Win the Market

Why Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies

Mar 23

Why Your Cheaper Pricing Won’t Win the Market

Mar 23

Octopus Competitive Intelligence Solutions

Octopus Competitive Intelligence Solutions

The global people-powered competitive intelligence agency. We find the answers to beat your competitors.

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