How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on PerceptionIf you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However…2d ago2d ago
The Right Competitive Intelligence Questions: Weekly Winning StrategiesThe Right Competitive Intelligence Questions: Weekly Winning StrategiesMay 9May 9
The xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning…Let’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context.May 2A response icon1May 2A response icon1
Competitive intelligence product perception and their Better ProductYou’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in…Apr 25Apr 25
Case Study: B2B Mystery Shopping Software Case Study: HR PayrollCase Study: B2B Mystery Shopping Software Case Study: HR & Payroll InsightsApr 25Apr 25
The data trap: When more isn’t better. It’s just noisier: Weekly Winning StrategiesEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics…Apr 21Apr 21
Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning StrategiesEnjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning StrategiesApr 11Apr 11
Customer Experience as a Competitive Intelligence GoldmineI recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive…Apr 4Apr 4
Outsmarting Competitors with Strategic Intel: The Power of Better ChoicesWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and…Mar 28Mar 28
Why Your Cheaper Pricing Won’t Win the MarketWhy Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning StrategiesMar 23Mar 23