1 day agoA Competitive Edge In The MarketUnderstanding your competitors is crucial when looking at your sales planning process. Investing time in researching them will allow you to reduce surprises in your sales planning. Have you been in business for a while and been doing well, with lots of sales and satisfied customers? …4 min read4 min read
2 days agoWhy Are The Effects Of Disruption So Tricky To Spot?Disruption is often hard to see until it is too late. And there are many examples of this. Consider the demise of Encyclopaedia Britannica, Kodak, Woolworths, ToysRus and Borders books. Or the growth of Airbnb as a competitor to hotels, the iPhone, and their iTunes to replace compact discs? All…5 min read5 min read
3 days agoWhy Context Is Critical In Competitive Intelligence Analysis Of InnovationA novelty product can be tomorrow’s disruptor, especially if ignored in its context. You will have heard the story about the demise of Kodak. This article asks why context is critical in competitive intelligence analysis of innovation. The story goes that Kodak was crazy for ignoring digital photography. Yeah, we…4 min read4 min read
May 22Case Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic EdgeCase Study On Unleashing The Power Of Competitor Analysis By Gaining The Strategic Edge There’s an abundance of too much historical competitor data and assumptions in business, and this, combined with little insight into their competitors’ future actions, is dangerous. The power of competitor analysis is to acquire valuable insights to enhance competitive advantage. …5 min read5 min read
May 21Are We Doing Competitive Intelligence Or VUCA Or BANI?“Nothing New Under The Sun” Ecclesiastes 9:1 The first gladiatorial games recorded in Rome took place in 264 BC when the sons of Decimus Junius Brutus organized an event for their recently deceased father. Today, we have a modern version: Consultants playing in front of management. While not as entertaining…5 min read5 min read
May 18How To Develop World-Class Value Propositions With Competitive IntelligenceAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in creating value propositions for various customer segments over the…4 min read4 min read
May 16What Are Competitors Doing Well?What Are Competitors Doing Well? In the cutthroat business world, rivalry makes it easy to become consumed. Constantly analysing and critiquing your competitors’ every move. We tirelessly search for their flaws, hoping to capitalise on their mistakes. But what are competitors doing well? We spent weeks and countless waste management hours convincing ourselves we were…3 min read3 min read
May 12Master The Art Of Competitive Positioning: Gain An Edge In Today’s Crowded MarketsYou must have a solid competitive positioning strategy in today’s crowded, competitive markets. The art of competitive positioning involves the following: Identifying your company’s unique value proposition Mapping your competitive landscape All done to gain a deep understanding of your competitors and their offerings. Doing so lets you differentiate your…6 min read6 min read
May 11Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It EthicallyCompetitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence. This article is called Unleashing the…3 min read3 min read
May 10How To Take Your Competitor Analysis To The Next LevelHow To Take Your Competitor Analysis To The Next Level Competitor analysis is essential to any business plan, be it a startup, an established business or a global brand. …3 min read3 min read
