Competitive analysis is essential for any business so take time to research Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to them. Or may even be things you could adapt yourself and improve your…

n this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal amount of…

Why is Competitive Intelligence the killer secret to your success? This article asks why is Competitive Intelligence the killer secret to your success? Strategy without Intelligence isn’t a strategy; it’s guessing. Competitive Intelligence assists you in understanding your competitor’s business models. And assess their relative strengths and weaknesses versus your own. What is Competitive Intelligence?

Why finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue and profit, you must develop an effective pricing strategy. …

How to use competitive market research within a business plan A business plan aims to help a business know where it wants to go and how to get there. This article answers how to use competitive market research within a business plan. However, the plan should be viewed as a future-facing map, not as a static document. Competitive Intelligence should…

Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving expectations of the cash injection without: Properly conducted due diligence Competitive understanding and analysis

Do you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called do you know there’s too much reliance on…

The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used in so many more ways than this. This article is called Competitive Intelligence in product marketing and the missing…

https://www.octopusintelligence.com/what-can-octopus-competitive-intelligence-do-for-product-management-teams/ What can Octopus Competitive Intelligence do for Product Management teams? Competitive Intelligence is the Product Manager’s must-have tool, so you can: Better understand your markets Decide where to pitch against competitors And know what’s next We realise that Product Managers’ Competitive Intelligence needs to be usable. Otherwise, it’s completely useless. Without…