Best decisions made with your animal instincts

Decisions: Blink

In his book, Blink, Malcolm Gladwell explores how we process our intuition and instinct. Suggesting how we make split-second decisions and judgments. Both good and bad ones. And the best decisions made with your animal instincts.

Not as good as we think

Our gut feeling is not as perfect as we might like to think. Even though, It can be a great tool to deploy when we are trying to analyse what’s going on with a competitor or a market. However, it is not the magic bullet, and we must be aware and take into account that our gut feel is exceptionally open to wishful thinking and bias. The more market and life experience you have, the more this could prevent you using your gut reaction and picking up on those intangible warning signs if your industry changes or new competitors come along.

About Octopus Intelligence

Octopus is a global Intelligence service company. Answering the questions to help you grow. We help you beat competitors, increase sales, be disruptive, enter new markets and invest with more certainty with our Strategic and Competitive Intelligence, Due Diligence and good old common sense. We live in an increasingly uncertain, competitive and ever-shifting world. What you need is active real world business development strategy, where deep expertise combines with Competitive Intelligence based actions to answer the what and the how, for the now and the next.

We help you beat your competitors, increase revenue, protect equity investments, reduce uncertainty and risk with Competitive Intelligence & Due Diligence