Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics

1. In your view, what’s Competitive Intelligence?

2. In your view, what’s the true benefit of CI?

3. How would you advise a company with no experience in Competitive Intelligence to get started?

4. What analytical tools do you recommend?

5. Competitive Intelligence is becoming too much about risk mitigation, copying the competitor and the last dataset. And not enough about growth, exploration and creation. It can stop people from being original, risky and creative enough. Do you agree?

6. Without giving away anything confidential, what’s the best result you have achieved with CI?

7. Artificial Intelligence and platforms will transform CI, and there will be no need for human input in the future. The longevity of the job of a Competitive Intelligence analyst is limited? Do you agree?

8. Finally, what’s the one piece of advice you would give a CI analyst?

Competitive Intelligence expert Professor Fumiyuki Takahashi of the Japan University of Economics

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