Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation manufactures and markets complete solutions that identify and protect people, products and places. Brady Corporation’s products include high-performance labels, signs, safety devices, printing systems and software.
1. In your view, what’s Competitive Intelligence?
Understanding both market dynamics in terms of product, price & promotion and consumer behavioural changes. Data is the heart of competitive intelligence
2. If you agree, why is Competitive Intelligence important?
A company’s strategy must be aligned to competitive intelligence in order to make the right decisions to sustain growth both in the short & long term
3. How would you advise a company with no experience in Competitive Intelligence to get started?
Start with gathering basic market & customer data in your area of expertise and then dissect to start understanding trends over a three year period
4. What makes a good strategy?
A good strategy starts with the core of the business and builds a solid foundation. From the foundation, layers of the initiative are built for growth aligned to market & customer intelligence
5. How competitive is your industry? (0 min / 10 max)
6. Is your industry getting more or less competitive? (0 min / 10 max)
7. What’s the biggest threat to you and your competition within the next two years?
Competitive online pricing driving lower margins on commodity lines. In combination with higher cost prices & shortage of supply of materials due to the economic market changes.
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked the views of Bhavna Mistry, Director of Product Marketing Europe at the Brady Corporation on Competitive Intelligence and her market sector.
Bhavna Mistry
Director Product Marketing Europe at Brady Corporation. Bhavna is a highly experienced senior product marketing manager specialising in designing, managing and implementing global B2B product strategies, complex pricing models and multichannel marketing communications.
Brady Corporation
Founded in 1914, the Brady Corporation is an international manufacturer of complete solutions that identify and protect people, products and places. Their products help increase safety, security, productivity and performance with high-performance labels, signs, safety devices, printing systems and software. They focus on the electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace, and various other industries. Sales of around $1.14 billion, Brady trades on the New York Stock Exchange.
Art by Serge von Neck
