Do you believe the information before you?

Fake news

  1. Do you know a knowledgeable person who would know if the information was correct?
  2. Does the information appear in a single website our does similar information exist?
  3. Are there any signs of exaggerated statements such as “I am told this is no joke or “Take it or leave it” or “This is the real deal”?
  4. Is there a desire by the author for the reader to pass the information on?
  5. Can you verify any of the names in a document. Those quoted and the person who wrote it?
  6. Are references to organisations absolutely right? There are plenty of acronyms in the world; most of us speed-read them if we have seen them before. Are they correct?
  7. Are there any venues and locations in the information? Should there be? Do they exist?
  8. Is the creative author terminology to make the piece sound more credible? Are there any misspellings in the text and how old is the web page?

And finally

About Octopus Intelligence

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Octopus Competitive Intelligence consulting agency

Octopus Competitive Intelligence consulting agency

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy