How Competitive Intelligence helps with Strategic inflexion points?

What is an Inflexion Point?

Examples of strategic inflexion

  • Blockbuster didn’t move its business model in response to online competitors. Despite seeing it and turning down the offer to buy Netflix in their early days.
  • Blackberry and Nokia were unable to respond to smartphones like Apple and Android devices. They dug in and carried on with their own operating system. Yes, they still produce decent kit but on the Android operating system. But the consumer has moved on.
  • Kodak was too slow in responding to the digital camera. Despite the fact, they had developed the technology. They thought and still do believe that they are a chemical company.

Heard of these companies?

  • Do you know American Express? The leader in express mail services focusing on goods, currency and stock certificates?
  • The 1930s wallpaper cleaner Play-Doh
  • IBM the computer manufacturer
  • Slack the computer game builder
  • Starbucks the coffee bean importer and coffee-making equipment seller
  • Hygiene and cosmetics products Lak-Hui Chemical Industrial Company, now known as LG
  • The antique shop specialising in decorative shells now called Royal Dutch Shell
  • The telecom company called Western Union
  • Nokia, the Norwegian Papermill
  • Gun powder manufacturer DuPont
  • 3M the Mining company
  • and of course, the dating site called YouTube

Rapid change

Forward-looking Competitive Intelligence

Finally

How Competitive Intelligence helps with Strategic inflexion points?

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