How competitor analysis makes you appear to be a mind reader?

How competitor analysis makes you appear to be a mind reader?

Get in their heads

  1. Who makes the company’s crucial decisions?
  2. What kind of information must we know about decision-makers?
  3. Where can I get such information?

Step 1

Know the person behind significant company decisions and how much power they behold

  1. Is the company public? If yes, who are the major shareholders scrutinising the company under pressure? Their opinions lead to more reactive strategies to maximise shareholder value.
  2. Is the business private equity owned? If yes, they may focus on short-term improvements, making them more attractive to buyers.
  3. Is the business family-owned? If yes, understand the family values and history that drive their business decisions. Frequently, these decisions are long-term and do not usually react to short-term pressures.

Step2

Gather information regarding factors that drive these individuals

How competitor analysis makes you appear to be a mind reader?

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We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy