How to conduct Competitive Intelligence

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In this article, we offer our thoughts on how to conduct Competitive Intelligence(CI). The most enjoyable thing about CI is that every project is different. but it’s based on the same simple process, the Military Intelligence Cycle*. Competitive Intelligence is the deliberate, consistent, purposeful and coordinated monitoring and information gathering, analysis business information about your competitors in a specific marketplace.


Collection strategies

Analysis and reporting


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Finally, how to conduct Competitive Intelligence

About Octopus Intelligence

We understand we live in an increasingly uncertain, competitive and ever-shifting world. And what you need is an active real-world business development strategy.

UK based Competitive Analysis consultants with a global client base. Offering Competitive intelligence-based growth-focused actions. To answer the what and the how for the now and the next.

So we help you beat competitors, increase sales, be disruptive, enter new markets and invest with more certainty. As Competitor Analysis and Market Intelligence consultants, we offer Strategic Intelligence. Competitive Intelligence, and back ground checking.

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We help you beat your competitors, increase revenue, protect equity investments, reduce uncertainty and risk with Competitive Intelligence & Due Diligence

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