How to do a competitive analysis in 5 easy steps

How to do a competitive analysis in 5 easy steps

1. Company Overview

2. Investors and M&A

3. Market Share

4 Organisational Strength and Weakness

  • What makes your competitor unique?
  • Is the CEO an influencer?
  • How do their culture and internal systems impact their bottom line?

5 Who are their customers?

  • What are the needs of your competitor’s ideal customers?
  • How do they acquire new customers?
  • What type of content do they publish and where?
  • What are their sales channels processes? What is their customer road map like?
  • Can customers easily switch from them? Why should they move to you?
  • What are the barriers to entry

Summary

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We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy

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Octopus Competitive Intelligence consulting agency

Octopus Competitive Intelligence consulting agency

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy

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