How to do Competitor Research Analysis by Octopus Competitive Intelligence

How to do Competitor Research Analysis by Octopus Competitive Intelligence

Just knowing what they do is not enough

Software

Consistency is key

Is it essential to research competitors?

Find your top eight

Compare competitor content

Analyse their SEO

  • Are they using featured snippets?
  • Are their page titles tight and well-controlled SEO?
  • Do they link well to their pages?
  • Do they have any broken pages?

Look at their social media engagement.

  • How do they integrate social media into their marketing strategy?
  • How effective are they on social media?
  • What are they posting, and how many times a day are they posting?
  • What do the photos and style tell you?
  • Does social media reveal any flaws in the product or service offerings? Something You can exploit?
  • How do they react to certain situations?
  • Do they reveal patterns or habits? To allow you to predict their future actions?
  • How up to date is their social media management?
  • Do their social media post gain any clicks from their followers?
  • Are their posts popular and liked?
  • Does their social media reveal anything else about them? Such as the company culture, locations. New products, appointments etc.
  • What can you do better?

Identify areas for improvement

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Octopus Competitive Intelligence consulting agency

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy