How to start Competitive Intelligence

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It is a highly competitive and tough environment

Intelligence gives you an insight into the market but how do you start? It is easier said than done. When asking us to find intelligence on their competitors and markets, some of our clients struggle to determine what they really need. The problem is that the subject can be too vast without the parameters needed to define the scope of the research it’s unlikely to be a successful exercise. Because we want to build long term relationships — and because our researchers need clarity in their objectives — we suggest considering following this process next time you need some intelligence:



  • What markets you are looking at?
  • Are they new or existing markets?
  • Do you know enough about them?




In the future, you may want to introduce relevant ongoing monitoring and reporting that uses structured analytical techniques to improve the quality of your Intelligence Analysis. Gaining such levels of intelligence will enable you to make better decisions and create sustainable and truly effective marketing campaigns.

Interested in know more?

About Octopus Intelligence

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We help you beat your competitors, increase revenue, protect equity investments, reduce uncertainty and risk with Competitive Intelligence & Due Diligence

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