When developing a senior management intelligence briefing, the writer must understand what interests them. Sounds obvious, but I have seen real examples of reports from the military in the field which were not read by anyone. 6 months and many millions of pounds spent before anyone noticed the information was no longer required.
How much detail?
Also, you should understand how much detail the reader wants to see. Otherwise, the reader will gain no value from it. Do they want specific information? Alternatively, do they prefer a “high altitude” strategic level briefing with an ability to ask more detailed questions? The intelligence brief should not be a regurgitation of media reports with associated hyperlinks.
The brief requires thought not just media monitoring software. Leaders should ensure that the first thing they do each day/week is to study their intelligence briefing. It should form what they are doing and deciding that day/week.
However, there are still companies who don’t use intelligence and rely on instinct and experience. Riding a bike blindfolded carrying a box of fresh eggs is easy to do until they hit a pothole in the road or have to turn a corner: bumps, bruises and egg on their face.
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We help brands and investors like yourself reimagine how you can beat your competitors, make more money, be disruptive, and enter new markets. Enabling you to grow faster with more certainty with Competitive Intelligence, Due Diligence and good old common sense. We live in an increasingly uncertain, competitive and ever-shifting world. What you need is active real-world strategy. Where deep expertise combines with Competitive Intelligence based actions. To answer the what and the how, for the now and the next.