No Time to Die But Which One of Your Competitors is Going to Kill You Off?

No time to die but which one of your competitors is going to kill you off?

We are getting ready for the much-delayed release of James Bond’s latest adventure in “No Time To Die”. It has got us thinking about how some companies focus on one or two competitors and forget about the rest. We called this article no time to die but which one of your competitors is going to kill you off? We attempt to show you the best way to use Competitive Intelligence and provide a tenuous link to James Bond!

No Time To Die

Five years after capturing Ernst Stavro Blofeld, Bond has left active service. He is approached by Felix Leiter. He enlists his help in searching for a kidnapped scientist called Valdo Obruchev. Bond must confront new a villain whose schemes could see the death of millions.

Many focus on just 3 or 4 competitors

Now, companies face this situation often. Some of them even do something about it. Many focus on 3 or 4 competitors who are around them, snapping at their heels all the time.

Look to the horizon

So focusing your competitive Intelligence activities on your main competitors may be logical. But, it is also best to look to the horizon to spot where that fatal bullet could be fired from.

Its not about copying

Competitive Intelligence is definitely not about copying your competitors either. It’s about knowing what they are doing, going to do and what you can do about it. And look to see if your competitors are working with each other. Or is your market consolidating or fragmenting. One this for sure is that the market is not standing still.

Conclusion

No time to die but which one of your competitors is going to kill you off?

In this article, we asked No time to die but which one of your competitors is going to kill you off? We tried to link the release of James Bond’s “No Time To Die”. And just using Competitive Intelligence to look at the competitors you know and love.

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