Using Competitive Intelligence to Drive Product & Business Strategy
SCIP UK Webinar — Using Competitive Intelligence to Drive Product & Business Strategy
Tuesday, March 18, 11:00 am Eastern
SCIP UK Presents a free webinar
In this webinar, led by Sterling Scott, you will learn best practices for leveraging competitive intelligence alongside customer and market data to inform product and business decisions.
Key take aways include:
- Deprioritise feature and service parity
- Prioritise value and outcomes
- Identify trends in value and outcomes
- “Manage up” to drive change in your organisation
Our Expert
Sterling Scott- Product Strategist — Skookum
Sterling Scott is a Product Strategist and intrapreneur at Skookum, a digital transformation agency in Charlotte, North Carolina that creates digital products and experiences. Before Skookum he was the Director of Marketing at Stratifyd, an AI-powered, CX software company and the Product Marketing Manager at MapAnything (now Salesforce Maps)
Intelligence is just knowing…
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