Three examples of Marketing Intelligence

Octopus 01/02/2020

Three examples of Marketing Intelligence

In this article, we offer three examples of Marketing Intelligence. But first the question. What is Marketing Intelligence? Marketing intelligence has many definite, but the best is any primary or secondary research which, once analysed, can be created into action for the benefit of an effective marketing strategy. So, anything associated with your customers, competitors, product/service, prospects, landscape and which cultural shift to aline — and surrounding Product, Price, Promotion and Placement.

Example 1

Here is a more data-driven Marketing Intelligence example. Let’s imagine you’re a CMO of a retailer and you are surrounded by KPIs about internet sales. You have a sales figure you want to achieve, so why not work back from this figure and estimate what a single website sale is worth. And then what’s your website conversion rate? So you now know what a number of complete sales will be worth a specific amount. And now you know how many sales you need to smash your sales targets. Those customers who have been interested enough to put one of your products into your cart and then don’t go through with the sale suddenly become very important. And are easier to convert and getting new people to your site.

Example 2

You listen to a couple of SEO gurus, and your digital marketing manager tells you its all about content. Content is significant, but it takes time and money to do it right. And how do you know you are pointing your content artillery in the right direction? Now, how useful would up to date future pointing Marketing Intelligence be telling what content to develop, when and who? Combining other great SEO tools, such as looking at keywords and the like You have a better chance of your audience looking and engaging in your content. Money well spent.

Example 3

Analyse different situations that taking a look at the data has revealed. And with everything situation decide what you are going to do. That’s deciding what you are doing to do before something happens. You see when something happens, many people run around with their head on fire and they stop thinking. So think of anything that could go wrong or right, such as:

  • Also, what if you are not obtaining sufficient hits on your website?
  • What if you are getting too many returns?
  • What if a global pandemic comes along?

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