Three examples of Marketing Intelligence

Octopus 01/02/2020

Three examples of Marketing Intelligence

Great CX is achieved by driving customer lifetime value and engagement with consistency, relevance, convenience. Competitive Intelligence explains the why of your marketing while Marketing Intelligence isolates the What.

Using Intelligence will let you know if your hard work has been productive. Marketing Intelligence is crucial if you want to do great strategic marketing. And why wouldn’t you want to do that? Very few companies and their CMO’s use data to make decisions and even less use proper Marketing Intelligence and Competitive Intelligence. So get this right you have found a significant competitive advantage.

Example 1

Example 2

Example 3

  • What if you are getting too many customers?
  • Also, what if you are not obtaining sufficient hits on your website?
  • What if you are getting too many returns?
  • What if a global pandemic comes along?

Now, not plan survives contact with the enemy, but if you have some “actions on” to continue the military theme, you will be in a better position to counter-attack. In this article, we offered three examples of Marketing Intelligence and asked what Marketing Intelligence is. What is clear if you need innovate marketing, reduced risk, greater opportunities, speedier and better decisions, then using Marketing Intelligence is crucial for you.

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