What Are The Three Common Errors in Thinking That Reduce Creativity And Innovation?

What are the three common errors in thinking that reduce creativity and innovation?

This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong information. This is especially the case after researching the subject using Competitive Intelligence.

What is a Key Assumption?

A Key Assumption is any hypothesis accepted to be accurate and which forms the basis of the assessment. It’s the most crucial structured analysis technique you can use. And more information can be found within this other Octopus article called is Competitive Intelligence without key assumption checking just lots of words? The Creative Thinking Handbook, by Chris Griffiths, says that reactive, selective, and assumptive thinking is the problem.

Reactive thinking

When we make quick decisions, some rely on instinct and our past performance. Rather than a deliberate detailed analysis of possible ideas and options. Reactive thinking may work most of the time. But what about the more viable options that have not even been considered? We often find those companies first to market with a new idea are not usually those who make the best out of it. You will find many first to market companies with brilliant ideas that no longer exist. This is the main idea of reactive thinking.

Selective thinking

We rely on the idea that reinforces the way we think and tend to ignore those who don’t. This happens all the time, and we must be aware of our natural tendency to do this. And put actions in place to counter this thinking. Because these thoughts influence our decision making.

Operation Market Garden

A military example is Operation Market Garden in Arnhem during the second world war. Operation Market Garden was to combine airborne and ground assaults on German-occupied Holland. The plan called for the 1st Allied Airborne Army to seize bridges over major waterways up to Arnhem. After which XXX Corps would pass over these bridges and strike north. The operation failed because operational levels were unable to heed Intelligence warnings. These warnings told them that the 2nd SS Panzer Corps had relocated to the vicinity of Arnhem.

Assumptive thinking

Thinking with assumptions significantly reduces the range of your options open to you. We make assumptions that the market has not changed. Competitors are doing what they have always done. Based on nothing more than assumption. And this sort of thinking means we don’t want to rock the boat. Because if we do, we may find the world has changed.

What are the three common errors in thinking that reduce creativity and innovation?

Our article asked what are the three common errors in thinking that reduce creativity and innovation? We discussed that most poor decisions usually are a result of flawed thinking. And not being presented with the wrong information. And this is the case when researching a subject using Competitive Intelligence.

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