What does a Market Analysis consist of then?

Improve your competitive position

Reimage how you can beat your competitors

What does a typical strategic Market Analysis look like?

  • Discus needs and reasons with the client
  • To ensure full understanding isolated the client’s objective
  • Define the key questions
  • Conduct initial desk research to understand the industries key players, history, trends regulations, demographics and build the sectors value chain
  • Then talk to the right people within the industry’s value chain, which usually includes competitors, industry experts, customers, distributors, agents, universities, suppliers and many more.
  • We then collate, sort and refine the analysis to isolate patterns, trends and the answers. During the analysis, we verify and cross-check with other sources and for check inconsistencies.
  • Then it’s time to write the report in plain English, and to avoid misinterpretation never assuming the reader knows the industry or the issue. We use visuals sparingly and never use them to fill the report out or make us look smart. The report accompanies discussions, workshops, presentations and post-project support.

Our strategic Intelligence

  • Benchmarking competitor best practices and performance
  • Competitive analysis or market landscape analysis
  • Competitive Intelligence
  • Competitor analysis
  • Competitor deep-dive
  • Creation and management of Battlecards
  • Customer analytics
  • Customer intelligence
  • Due diligence and background checking
  • Emerging technologies evaluation
  • Financial analysis
  • Futurism
  • Isolation of sales leads
  • M&A screening and evaluation
  • Market assessment, attractiveness and entry strategy
  • Market research and segmentation
  • Media monitoring
  • On site investigations
  • On site visits and interviews
  • OSINT collection
  • Partner identification
  • Political risk, issue and industry analysis
  • Red team analysis
  • Sales lead identification
  • Scenario analysis
  • Scenario Planning
  • Sector roadmapping
  • Sizing and forecasting of Markets
  • Strategic partner identification
  • Technology benchmarking
  • Technology roadmapping
  • Traffic analysis
  • Trend analysis
  • Trend radars
  • Value chain assessment
  • Wargaming
  • Win-loss analysis


  • Anti-slavery investigations
  • Background investigations
  • Corporate affiliations
  • Deep Due Diligence and background checking
  • Know Your Customer (KYC) investigations
  • Identification, analysis and diligence of M+A, alliance, partnership opportunities
  • Individual’s wealth assessment
  • Litigation support complex legal investigation
  • Reputation issues

For investors

  • Appraisal packages
  • Decisive investor readiness
  • Development, BD and growth mapping
  • Fiscal performance tracking
  • Forensic data analysis
  • Forensic investor analysis
  • Future-proofing insights and recommendation
  • Integrated intelligence service modules
  • Intelligence-based financial oversights
  • M&A pre-qualification process
  • Market trends and predictions
  • Monitoring & management indicators
  • Precision forecasting & troubleshooting
  • Robust project management oversight
  • Verification and qualification packages

About Octopus Intelligence



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Octopus Competitive Intelligence consulting agency

We Provide More Certainty & Competitive Advantage With Competitive Intelligence & Competitive Strategy