The article discusses the question. What is Scenario Planning? We intend to discuss a simple four-step approach to helping you decide what’s going to happen. And what you could do about the situation.
It’s a fact that current and future competitive challenges will result in multiple outcomes. Your competitive strategies must take them all into account. Using Scenario Planning helps you prepare for numerous situations. This planning takes a broader, more realistic approach to assess your current marketplace. And also considers the tomorrows and prepares you for both. An added benefit of scenario planning is that it’s a subjective technique allowing communications and debate within your organisation.
What is Scenario Planning?
Most if not all decisions you make will have some element of uncertainty within it. Final decisions comes from assessing the choices open to you and the best case predictions. Scenario planning is a strategic planning tool help to make flexible long-term plans and to understand the potential actions of the market and competitors. There is a craze to study the data available to you. But unlike Competitive Intelligence, data tells us about what’s happened and gives no indication at all about the future. So, this is where Scenario planning comes into play. Scenario planning identifies a specific set of uncertainties and potential different future “realities” of your business.
The military use scenario planning to isolate unlikely situations which could happen. And they put it simply in the phrase “planning for the worst”.
How to use scenario planning?
Scenario planning is designed to isolate and define the critical uncertainties and develop plausible scenarios to analyse the potential impacts on your organisation then and what responses will you offer to deal with the situation. Scenario planning is a simple 4 step process as detailed next.
1. Identify your uncertainties
Answer this question. What’s going to be the big future moves in your market sector, society, technology, economics and politics, and how is it going to affect you?
2. Identify your critical uncertainties
Write down your uncertainties from step 1. Now you must decide your top two uncertainties which are going to have an impact on your operation.
3. Develop a range of plausible scenarios
Now draw a simple matrix with your top two uncertainties as two the axis titles. You currently have four boxes on a page like this:
This space is where you put the likely scenarios. It’s likely you will have many potential scenarios on your list. but to keep things simple and workable, you just pick two scenarios. And of course, you can redo the entire exercise with different scenarios.
4. Discuss the implications
Finally, discuss the impacts and implications of each scenario and decide if you need to change your strategy. And from this, build your objectives. Do you see any new opportunities? How about different competitors to who you have now?
The article discussed the question. What is Scenario Planning? And we offered a simple four-step approach to help you decide what’s going to happen and what you could you do about it.
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We help brands and investors like yourself reimagine how you can beat your competitors, make more money, be disruptive, and enter new markets. Enabling you to grow faster with more certainty with Competitive Intelligence, Due Diligence and good old common sense. We live in an increasingly uncertain, competitive and ever-shifting world. What you need is active real-world strategy. Where deep expertise combines with Competitive Intelligence based actions. To answer the what and the how, for the now and the next.