What is Win-Loss Analysis?

Strengthen your sales strategy, improve success rates, and grow market share with Win-Loss Analysis.

And also understand why you lost the sale, and why the competition beat us? It’s rarely the case that you are too expensive.

Also, establish and manage a regular win-loss analysis program to improve sales strategies. Improve win rates, and grow market share. Then a detailed analysis of your company’s sales strategies over time to assess the reasons for wins and losses, such as:

• Price compared to the competition
• Product and service differentiation
• Brand strength and customer goodwill
• Customer perceptions of product and service value

Win-loss

Working with your sales, product management, marketing, competitive intelligence, and brand teams to develop, as well as, manage a suitable win-loss program.

• Did we lose the sale, or did the competition beat us?
• Suggest improvements in how you communicate, price, position and sell your products/services.
• Provide the reasons which encourage clients to buy from you
• Isolated the weakness which causes your prospects to source from your competitors’.
• And, overall, improve your sales strategy.

A win-loss programs should include detailed analysis of your company’s sales practices over time that assess the basis of wins and losses, such as:

• Price, in comparison to the competition
• The extent and meaningfulness of your product and service differentiation
• Brand strength and goodwill with customers
• Customer perceptions of product and service value

About Octopus Intelligence

When you need to win more business, when you need greater certainty when investing and making important decisions, and when you just need to beat your competitors, we answer the questions when you just need to know.

We understand we live in an increasingly uncertain, competitive and ever-shifting world. And what you need is an active real-world business development strategy.

The UK based Competitive Analysis consultants with a global client base. Offering Competitive intelligence-based growth-focused actions. To answer the what and the how for the now and the next.

So we help you beat competitors, increase sales, be disruptive, enter new markets and invest with more certainty. As Competitor Analysis and Market Intelligence consultants, we offer Strategic Intelligence. Competitive Intelligence and background checking.

We are Octopus the global Competitive Intelligence service company.