The value of competitive intelligence cannot be underestimated.
It can pave the way for new, effective strategies, allow you to get an edge on your rivals and help you discover insights that can change the way you do business, forever.
But unless intelligence and the key recommendations are applied, there is a risk that its value can become hidden, or lost, forever.
As you may know octopus help companies make better decisions because, thanks to us, they have the right intelligence at their fingertips.
Our intelligence gives them the power of knowledge; the power to change the way they do business — and potentially the power to change lives.
But in large companies, Competitive Intelligence is often requested by one party in order to solve a particular problem and then shelved.
Hoarding should be outlawed!
Imagine if, instead of hoarding intelligence once the original questions have been answered and was shared around the business in a way that added value to every department it touched.
Answering simple questions about your competitors often leads to a myriad of potential opportunities. And early warning of threats.
It’s actually an iceberg — the first piece of information is simply the tip; the rest of its ability to change your business for the better could be hidden far below the immediate answers.
Competitive intelligence can obviously be used to benefit your research and product development departments, and your sales strategy.
But it can also provide a direct and indirect benefit to your marketing strategy.
That’s why octopus works with Verballistics and Inbetween Creative. Together we produce a core intelligence product, a Brand Intelligence offering, and a Content Strategy solution — to identify the hidden potential embedded within the intelligence that we provide for our clients.