How a Fintech Reduced Customer Churn Using Competitive Intelligence. A Case Study

How a Fintech reduced customer churn using Competitive Intelligence. A case study

Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients using our insight to create more business and better business. What did they know, what did they want to know? What did they learn, and what would you do in a similar situation? We show how a Fintech reduced customer churn using Competitive Intelligence. A case study.

You know how

You know how you are building a great SaaS platform. Investors are banging on your door to give you money for your development. Sign-ups are increasing daily. And maybe you could be the next unicorn out of Silicon Valley or Shoreditch? Move forward 18 months. Business is still good, and you have created something special.

What we did was

After some persuasion, we reduced the first project down to five competitors (from 23). We defined what they really wanted to know into six or seven questions.

  • Features and capabilities
  • Reporting
  • Pricing
  • Contracts
  • Number of subscribers
  • 3rd party integrations
  • Future developments

This is what they got

Rather than waiting for our final report, we wanted to offer instant insight. So immediately told our client about anything they could act on straight away. To their delight, they received five recorded demonstrations of their competitor’s products. With all their questions answered.

The result was

The result was that they were stunned at the detail we could find. They could see why customers were moving to their competitors or staying with them. Also, they gained an understanding of what their competitors were going to do next. And in a couple of cases were given ideas of new product ideas to work on. We are delighted to learn that things are improving for our client. And they use Octopus Competitive Intelligence services on an ongoing basis.

Summary

How a Fintech reduced customer churn using Competitive Intelligence. A case study

We called this article: How a Fintech reduced customer churn using Competitive Intelligence. A case study. We described how we answered their questions about why their subscriptions were declining. And what their competitors were doing and planning to do. Painting our client a fabulous picture of what they need to do.

We help you beat your competitors, increase revenue, protect equity investments, reduce uncertainty and risk with Competitive Intelligence & Due Diligence